What we really want it to be is the most meaningful stuff


Despite its heavy reliance on data, News Feed’s minders are quick to point out that their directive is not only to boost engagement metrics. “What we don’t want to have News Feed turn into is a thing that is just like an aggregation of whatever you may have clicked on,” says Cox. “What we really want it to be is the most meaningful stuff.”

Here’s How Facebook’s News Feed Actually Works